Lux Lemonade® named a Top 10 Diverse Business to Watch in Food, Wine & Beverage
The word is official: GO! Entrepreneur Magazine has named Lux Lemonade® one of the Top 10 Diverse Business Industry Leaders to Watch in Food, Wine & Beverage — and we didn't just make the list. We came in at No. 6, as the "luxury fresh squeezed lemonade" to watch.
The feature puts Lux alongside industry standouts from Houston to Atlanta — restaurants, distillers, and makers who are redefining what ownership looks like in food and beverage. For a brand born in Newark, NJ, pouring cold-pressed lemonade with a streetwear soul, the recognition lands exactly where we aimed it.
It caps a landmark stretch: more than 10,000 bottles sold, placement in over 15 retail locations, the upcoming launch of Lux Lemonade Premium Chaser™ for retail, hospitality, entertainment, and special events — and a community investment round that lets the people who drink Lux become the people who own it.
"This honor belongs to my grandparents' generation as much as it does to mine. Lux is proof that ownership, hard work, and service still build something that lasts — and we're just getting started."
— Kimberly Dumas, Founder
The issue goes deeper than the list: page 42 is a full founder feature — "The Story of Kimberly Dumas" — tracing Lux from an idea into a movement built on faith, family, and purpose, with the Crayton family legacy of Tuskegee entrepreneurship at its roots.
Read the full feature in the latest issue of GO! Entrepreneur Magazine — flip through it on our press page, just below the headlines.