EVERY POURDESERVES LUX.
The same cold-pressed lemon luxury — precision-crafted as the premium chaser. Built for retail shelves, hotel bars, stadiums, and the celebrations in between. The exact recipe stays under wraps until launch.
"The premium chaser you choose before the liquor is even ordered."
Built for the big rooms
Premium Chaser™ is being positioned for the places where moments happen.
Launch tastings · Free RSVP
Taste it first
Small rooms, first pours, zero small talk about anything but the bottle. RSVP holds your glass.
Sat · Sep 12, 2026
First Pour Tasting Night
Lux Boutique™ Flagship · Newark, NJ
6–9 PM
40 glasses left
Fri · Oct 2, 2026
Hotel Bar Launch Night
Partner hotel bar (address on RSVP) · New York, NY
8 PM – Late
60 glasses left
Sat · Nov 14, 2026
Harvest & Chase Festival
Urban Farm & Greenhouse · Newark, NJ
12–6 PM
100 glasses left
First pour list
Launch date, tasting events, and where to grab the first bottles — straight to your inbox.