Est. 2024 · Newark, NJ · All Natural

WHEN LIFEGIVES YOU LEMONSGET LUX.

Turning life's lemons into luxury. Small-batch, cold-pressed, all-natural lemonade — bottled with streetwear soul in Brick City.

Get Lux — $5 Taste the lineup Find Lux in Newark

Lux Watermelon Lemonade bottle with fresh watermelon, lemons and ice

Watermelon LemonadeNo. 001

The Lineup

05 flavors · All natural · No preservatives

Watermelon Lemonade

Summer in a bottle — real watermelon juice meets cold-pressed lemons over crushed ice.

Get it — $5

Hover or tap a flavor to put it in the spotlight. Every bottle is made with real lemon juice — no preservatives, no artificial flavors.

What we stand on

The Manifesto

01

Fresh

Lemons cold-pressed within hours, never from concentrate. If it wasn't squeezed this week, it isn't Lux.

02

Bold

Flavor that walks into the room before you do. Watermelon, passionfruit, peach — turned all the way up.

03

Natural

No preservatives. No artificial flavors. No shortcuts. Just fruit, cane sugar, and ice-cold discipline.

04

Luxurious

Corner-store roots, couture ambitions. Every bottle is dressed like it's walking a runway.

Streetwear lifestyle portrait representing the Lux Lemonade attitude — Brick City attitude

"Turning life's lemons into luxury — one bottle at a time."

Kimberly Dumas · Founder

The founder

Kimberly Dumas

Kimberly Dumas is the founder and visionary behind Lux Lemonade®, an emerging premium beverage brand delivering bold flavor, refreshing experiences, and a touch of luxury in every bottle.

Entrepreneurship is deeply rooted in Kimberly's family legacy. She is the granddaughter of Jody and Velma Crayton, respected Tuskegee, Alabama entrepreneurs whose beauty salon and automotive repair business made a lasting impact on their family and community. Their example taught Kimberly the importance of ownership, hard work, service, and building something meaningful for future generations.

Under Kimberly's leadership, Lux Lemonade has sold more than 10,000 bottles and expanded into over 15 retail locations. She is also advancing Lux Lemonade Premium Chaser™, positioning the company for growth within the retail, hospitality, entertainment, and special-events industries.

Not simply building a beverage company — continuing an inheritance of entrepreneurship, honoring the Crayton legacy while creating a new path of ownership, community impact, and generational wealth.

10,000+

Bottles sold

15+

Retail locations

Coming soon

City of Lux

Lux Lemonade flagship storefront in Newark, NJ — black and yellow boutique

Flagship · Newark, NJ

Lux Boutique™ Downtown Newark

Drink it. Sip it. Shop it. Experience it. Our flagship is part tasting bar, part boutique, part urban farm — all Brick City. Come squeeze the day where it all started.